Anyone familiar with Wendy’s will also know the freckle-faced girl with the red braided pigtails pictured in its logo, a beacon of hope to fast food enthusiasts.
But the image is more than a caricature of some girl – it “unintentionally” makes people crave some of mom’s home cooking, a sense of comfort that the restaurant reflects.
In 1969, when Dave Thomas (1932 to 2002) opened the now iconic Wendy’s, the fast-food tycoon wanted the restaurant to reflect the wholesome and inviting demeanor of his fourth child, daughter Melinda Lou “Wendy” Thomas (now Morse).
